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You buy banners on ehorses for a certain number of ad impressions (insertions), the delivery period is customizable. For example: you order 10,000 ad impressions, which means that your ad is guaranteed to be displayed 10,000 times. Billing is done per thousand contact price (CPT). Calculation example: 10,000 Ad Impressions Billboard at a CPT of 20€ = 200€.